You've decided upon your niche. You've purchased a domain name and decided upon the theme you want to use on your website or Wordpress blog. Your fingers are itching to get some content up on your new website. Perhaps you have decided to pay someone else to write content for your site so you can get it up and going sooner. You may even be a purist who writes all of your own articles. Regardless, when it comes to content generation, it's wise to do a little planning before populating your site with articles and inviting the search engines into your new abode.
Focus first upon building a relationship with your readers.
People want to buy goods and services from people they trust. It's not necessarily true that "if you build it, they will come." Not on the Internet, for sure. However, if they come to know and respect you, they're more apt to listen to your recommendations and follow your example. That means at some point, they may reach into their pocketbook and buy something you are promoting or using yourself.
Define your target audience and write to that person, rather than to a group of people.
A shotgun approach to marketing might scratch the surface of any old things that wander into its path. You are, no doubt, more selective. Not only do you seek specific consumers for your goods and services, but you want those individuals to return again and again. Generate your content with them in mind.
Know how the content you are writing works into your overall marketing goals
The content you create should begin with the end in mind. For example, are you writing content to use on social media platforms such as Facebook, Twitter, Pinterest, and others to drive traffic to your blog? If so, then your content might be blog posts that send traffic to your effective, well-thought out and designed landing pages.
Are you trying to sell one particular product or service?
If so, you should write to drive sales. You want to write headlines that are interesting and copy that makes your reader want to know more about your product or service. He wants to know how it can benefit him. You can help solve a problem, entertain, or educate. The action you want your customer to take will determine the kind of content you generate.
What types of content will work best for various members of your target audience?
Some people want to be able to read, skim, and get answers to questions quickly. Others may want to delve deeply into details about a product. Still others may respond better to a podcast or video, especially potential customers who have limited amounts of time to devote to reading content. Don't forget all those mobile users out there. How will your content reach each one of these consumers?
While you won't create all these different types of content immediately, it's good to have a plan that takes them into consideration. Write them into your plan and then begin working your plan.
Content generation is a different creature than what it once was. Newer, more dynamic technology demands content optimization for ever changing platforms. Factor those demands into your plan ahead of time. Then set about writing toward your plan. Then reap the rewards.