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Four Common Misconceptions About Social Media Marketing

  • Posted by Top Affiliate
  • November 16, 2014 12:31 AM HST
Are you spending too much time and money on an aggressive social media marketing campaign? Social media marketing has its place but it's not always the golden egg.

Even though a large majority of small to medium sized businesses feel the need to use social media, many have no formalized social media strategy. Most understand that social media has arrived, but they just aren’t sure what to do with it. Lack of social engagement can be attributed to some common myths or misconceptions. Let’s look at four common misconceptions about social media marketing.

Contrary to Popular Belief – Not Everyone Uses Social Media

A recent Pew Research Center Internet survey revealed that 72% of online adults use social networking sites. This percentage of active users diminishes to 60% in the 50-64 age group. This study reveals that even though a large majority of Americans are active in social media, some 40% over the age of 50 do not use them. This is clear evidence that your social media marketing strategy must be tailored to a specific target audience demographic.

It May Not Be Wise To Maintain A Presence on Every Available Social Platform

It seems like new social networks are emerging on a weekly or monthly basis. With each new platform, there is a new opportunity to reach potential customers. Is it a good idea to spread yourself too thin by trying to be active on all of them? The key to your social media focus must be your target audience. Some of these social platforms may not lend themselves to your marketing goals. It is also much better to concentrate your efforts on fewer social networks than to try to maintain a sub par existence across all of them.

Social Media Should Not Take The Place Of Your Business Website

Both social media and your website play vital roles in accomplishing your marketing goals. There are many things that can best be accomplished through your website and others that may better be suited for social media. It is more complicated to capture email addresses with social media, while it can be accomplished by a simple form on your website. By organizing a marketing plan that recognizes the right tools for the job, you will get the most out of your social media efforts.

Social Media Marketing Works For Both B2B And B2C Relationships

It is certainly true that social sites like Facebook or Twitter allow you to meet and engage with current and potential customers where they congregate. It is equally important to understand that social networks aren’t just for targeting customers. LinkedIn offers an excellent platform to not only market your products and services, but to also target other businesses to participate in relevant discussions.

Even though most companies are using or plan to use social media channels, many fear that they do not know how to use them effectively. Probably the most valuable lesson to learn is that social media is about conversations and not about a hard sales pitch. You must learn to interact with current and potential customers. Social media is all about learning to be a good listener.