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Social Marketing Can Make Your Business More Visible Online

  • Posted by Top Affiliate
  • June 23, 2013 4:19 PM HST
Social marketing is an extraordinary tool to find potential clients or customers for your business. Review our quick tips on how social marketing can make your business more visible online.

According to a recent article published by Forbes, one of the biggest mistakes small businesses are making in their marketing efforts is not using social media.  Studies have shown that even though small business owners realize they should be using social media, they haven’t really considered how it can help their businesses.  Let’s look at how  social marketing can make your business more visible online.

Google Plus Allows You To Build Consumer And Business Circles

Once you have created your Google Plus business page, you can post content so people can get an idea of the message you want to deliver.   The main advantage of Google Plus is that you can separate people and other business into specific network circles.  This allows you to tailor your updates or special promotions to a specific audience.  Once your page is established, you will want to add a post on your Facebook page announcing your Google Plus page.  It is also a good idea to place a Google Plus icon on every page of your business website. 

Facebook Offers A Direct Route To Millions Of Potential Customers

By creating a business fan page on Facebook, you have a direct route to a very large community of potential customers.  You can provide relevant and engaging information to promote your products and services and build credibility for your brand.  It is imperative that you respond in a positive manner to all comments left on your Facebook page.  To begin building a fan base, you must first look to real friends and family.  It is a good idea to place a link to your Facebook page on every page of your website.

Twitter Is Like A Mini-Blog To Keep Potential Customers Engaged

Probably the best way to describe Twitter is that it is a mini-blog.  This is a place where you can let the world know what’s going on in your business.  Twitter can be a very useful marketing tool if used properly.  This is a place where others can follow you and you can follow others, but you should choose who you follow wisely.   Probably the best way to use Twitter is to look at users with thousands of followers and get ideas from what they are doing.

LinkedIn Is The World’s Largest Audience Of Business Professionals

LinkedIn is considered the world’s largest audience of business professionals around the world.  Creating an effective LinkedIn profile and building your connections can help you get the attention of people and businesses you might not otherwise be able to reach.  Since most businesses experience many of the same problems, like-minded business owners can help one another solve problems.

If you are just beginning to venture into social marketing, it is important to not get completely overwhelmed.  The best idea might be to start with just one social network.  Once you learn the tools and how to use them, move on to the next one and master it.  It is also important to not set unrealistic goals for your social marketing.  Just hang in there, cross-promote all social networks, and keep your page filled with content people want to see.  Just as always, the only place where “success” comes before “work” is in the dictionary.