Stealth marketing - also known as undercover marketing - has received a great deal of attention in recent years, but it is hardly a new phenomenon. Basically, stealth marketing refers to advertising a product or service to someone without disclosing that you are a representative of its company. A classic example of online stealth company is when the representatives of a product or service post glowing reviews and comments for that product on public boards. This can boost the product’s rating, while not actually reflecting what actual, unbiased users of the product think. [click to continue…]
Have you recently received an e-mail titled ‘Security Update for OS Microsoft Windows’ purportedly from microsoft.com? I just did and here’s what it looks like:
Dear Microsoft Customer,
Please notice that Microsoft company has recently issued a Security Update for OS Microsoft Windows. The update applies to the following OS versions: Microsoft Windows 98, Microsoft Windows 2000, Microsoft Windows Millenium, Microsoft Windows XP, Microsoft Windows Vista.
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When Pepperjam launched Pepperjam Network earlier this year I was still in Iraq and only had a chance to sign up for the new affiliate network. After returning back from my deployment and getting around to catching up on an obscene amount of backlog I finally got around to poking around the Pepperjam Network.
Logging into the affiliate control panel I was immediately impressed with the technology and detail. Everything you need to run a successful affiliate marketing campaign is immediately at your disposal in an aesthetically pleasing layout.
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