Well…here's something VERY interesting.  If you haven't checked you email yet Google just sent this out today:

"We're excited to announce that we're in the early stages of testing AdSense for Newspapers with a select group of newspaper publishers. AdSense for Newspapers gives newspaper publishers a new source of advertising revenue by connecting them with AdWords advertisers who want to place display ads in major papers across the U.S. If you happen to be a newspaper publisher interested in participating in future tests, please check out AdSense for Newspapers and submit your contact information."

I like this.  Why?  Because think about how convenient it will be now to launch your campaigns offline.  No more tracking down the best papers, dealing with editors, making submision deadlines and all that jazz.  I think this push will inject a HUGE revenue stream into the newspaper industry from online advertisers who never really promoted offline.

Although the paper industry has seen a steady decline in readership the past 5 years it will never go away.  How many times do you look in the classifieds with no intention of buying a thing?  Yep, me too!

Technorati Tags: offline marketing, newspaper, adsense, newspaper publishers, adsense for newspapers