I'm gonna get right to the point.  I think Technorati is pretty much useless, other than checking who's linking to your site and research around specific tags and/or tag combos.  And that's about it for all the frontend hype they throw at you.

After you run through their hoops of claiming your blog, adding all those silly little "WEB 2.0" widgets and crossing your fingers in hopes the anal W3C Markup Validation Service gives you the greenlight, what do you REALLY get in return from Technorati?  Let's take a look.

Sheisty Indexing (at best) - I've had my blog(s) indexed in Technorati for a few years now and about 8 months ago I started to notice indexing problems.  Although I hadn't changed anything on my blog the finicky Technorati spider decided to just stop indexing some of my blogs.  Well that just blows.

Nowadays Technorati indexing seems completely random at best.  Just take a look through their forums and you'll see countless bloggers begging and pleading to get their blogs indexed.  I even submitted a few and it would work for a day and then crap out again.  So far this blog hasn't been updated in ohhhh 34 days!

Minimal Traffic - Let's face it, whether you primarily blog to make money or just share your knowledge/experiences you're gonna need traffic.  Go take a quick look at your referral stats through your control panel.  This blog gets roughly 65% of its traffic from Google, 20% from Yahoo! and the rest through a slew of verticals.  Technorati brings in less than 0.8% of my traffic.  That's a big whoopdy doo folks if your bad with numbers.  LOL!

Even Darren Rowse from www.Problogger.net recently did a study to see if even making the Top 100 List mattered on Technorati in his post: "Is Technorati Being Gamed".  Darrens blog at that time was in the #3 spot and he stated:

A quick visit to my stats packages shows that in the scheme of things it’s hardly caused a blip on my traffic radar. Technorati does drive a few hundred readers per month to this blog - but not a single visitor came directly from that the Top 100 Favorites page.

So why bother with Technorati from a traffic perspective?

Back in the day ( a few years ago) Technorati worked because it was focused on blogging.  However now with the overhyped "WEB 2.0" moniker on everbodys lips it seems they're focused on trying to become a social media mogul.  Too bad Technorati you had a good thing going there for a while.

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