Back in April Google made a massive online wave when they acquired the DoubleClick advertising network. This was a well placed boot in the backside of Microsoft…and Microsoft is still rubbing their behind and rightfully so.
With the aquisition of DoubleClick for a meager $3.1 billion Google has secured a huge claim in the banner advertising market. No longer is Google purely the reigning champ in contextual advertising.
Microsofts legal counsel, Brad Smith, claims that the combined Google/DoubleClick networks will handle more than 80% of all online advertising. So, who wants to play monopoly! 
LOL. In my opinion though there is still a vast untapped market for Microsoft to regain some market ground. With millions of online publishers selling as much ad space as they possibly can the market is still wide open. Cheer up Microsoft!
http://www.Top-Affiliate.com
http://www.FreeAdvertisingBlog.com
[tags]Google, Microsoft, DoubleClick, advertising, advertising network, banner advertising, contextual advertising, online advertising, untapped market, online publishers[/tags]
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