Affiliate Tracking Software

What To Look For In Affiliate Tracking Software

If you are currently running an affiliate program as part of your online business, it is absolutely essential to use some kind of Affiliate Tracking Software. There are many such programs available on the market, from basic programs available for free or more fully featured programs costing hundreds of dollars. Although such programs differ in the features included and the services they perform, they all share the same basic function of helping you keep track of the activities of all your affiliate partners and give you a broad overview of your entire affiliate program. If you want to know which affiliate partners are generating the most revenue for you or if you want to know if your program is profitable, affiliate tracking software can be invaluable.

One of the most important qualities of affiliate tracking software is the ability to track performance via several different methods. Some of the best programs on the market will be able to keep track of transactions by tracking cookies, URL links, URL query strings, self replicated pages, sub domain, and database records. While cookie tracking is the most reliable and convenient tracking method currently implemented, the other methods provide some value as well. Since each of these methods has its own strengths and benefits, having more tracking methods at your disposal will result in more detailed and accurate searches, with greater control over the management of your affiliate program.

Some other factors to consider when shopping for affiliate tracking software are the flexibility of the tracking methods, the ease in which the tracking method can be implemented, and the reliability of these methods. You should also consider how tracking activities will affect the performance of your website and how easily tracking can be manipulated by an affiliate. In addition to being able to provide a variety of tracking methods, you should therefore also consider how easy it is to use the program and how much flexibility you have over the entire process.

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