Product Launch

Online Product Launch: Use Your Product Website to Engage Your Customer Base

Product launching in the online world can be as stressful as a product launch in a brick and mortar store. That’s because you have so many details you have to remember that could go wrong, even though you planned everything out to the nth degree. Ultimately, the marketing behind your online product launch mostly centers in on your product website and what it can do to get you on the right foot to a massive return on investment.

Before the Product Launch

You should always have your product website up before the launch so you can create an email list. This creates anticipation, and those people on your list can be notified once your product is officially launched on the site. Also, as always, promoting on social media with hashtags that relate to your product will create buzz.

Doing promotional videos also helps generate interest, though they have to be done in a compelling way to capture attention. These can be posted for Video on Instagram or on Youtube where marketing for product launches can truly pay off.

Demonstrate Your Product on the Website During the Launch

Creating a video that shows how your product works may increase sales immediately. But make sure the video is professional and ably shows the product in use and its best attributes. Creating such a video shouldn’t be too challenging with most affordable hi-def cameras making videos look like studio quality.

Consider this to be your product’s online infomercial. Don’t hesitate to post them on social media and Youtube to help spread word.

Hold Contests for Customer Interactivity

Holding a contest to win a free copy of your product can also help in making an online launch successful. Everyone is usually game for winning something free, especially if your product is something in demand. Contests generate excitement and promoting a contest on social media can help increase traffic to your product’s website for snowballed sales.

Consider SEO and Affiliated Marketing as Part of Your Plan

Search engine marketing is going to have to be considered in making sure your website is found by others. Before the launch, research the keywords you’ll be using on your website, including long-tail keywords people will be using to look for products like yours.

It’s also worth looking into pay-per-click options through affiliated marketing programs. These are positive for both sides because it increases sales during a product launch while providing a cut of the pie for the affiliated marketer.

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