Three Ways to Improve Your Content and Social Media Marketing
Your content is very important when it comes to your social media marketing. Great content marketed correctly can make a huge difference between your business maximizing the benefits of social media or losing out. Here are three ways to improve your content.
- Market Your Content To Your Demographic: Depending on your demographic, you need to market your content differently. If you are appealing to a young hip crowd your content should reflect that or if your target demographic is a middle-aged housewife, then content should be what they find appealing. A middle-aged housewife will also differ from a young hipster in her favorite social media site. A Pew Research Center study shows that Pinterest is far more popular among women than man as “women are 4 times more likely than men to use Pinterest.” In addition, “Instagram use is also most popular among 18-29 year olds…”
- What Are You Writing About?: Now that you know where to place your content, you can turn your attention to what you are writing about. Your content should obviously be focused on issues that your customers care about. Take stock of the products that are selling well, what kinds of items your customers are asking for or issues your customers are interested in and share content that matters to them. Your customers will in turn feel like you are really listening to what they care about.
- Content so good we need to see it again!: A lot of times we just share each post, tweet or picture once and hope we get a lot of responses. But according to Tomasz Tungunz, a venture capitalist, tweets get better with time. Tungunz found that each time he retweeted the same tweet, “each subsequent attempt gains about 75% of the previous number of retweets.” By re-sharing a post from earlier the day, you thereby provide more of an opportunity for more people who might be on social media at different periods of the day to see your post.
With these tips, you are well on your way to improving your content and doing social media marketing more effectively.