Social Marketing: 3 Things You Absolutely Need to Know About Instagram

Instagram plays a major role in social marketing, and it’s only going to get bigger as time goes on. In this blog we’ll talk about three things you need to know regarding Instagram’s significance in terms of social marketing.

Instagram offers engagement possibilities

Your Instagram account may not have as many followers as your Facebook one, but its level of engagement is probably higher. With a focus on visual content, businesses are able to engage their Instagram followers with ease.

Huffington Post on InstagramAccording to a recent Huffington Post article, Instagram is great for testing media content and mobile content:

“For many brands, Instagram has a small but engaged audience, and this makes it a useful platform for testing earned media content ahead of anticipated growth. Keep a close eye on Instagram as a rising star within social media space increasingly dominated by mobile content.”

Instagram is growing

Instagram has made huge gains on Twitter regarding its number of active users. A recent Yahoo Finance article reported that Instagram now has more U.S. users than Twitter:

“The number of U.S. users of Instagram climbed by nearly 60% in ’14 to 64.2 mil vs. the year-earlier period, easily topping Twitter, which ended the year with 48.4 mil U.S. users, or growth of 12.1%.”

Instagram is most effective when used in accordance with other sites

Despite the positive aspects of Instagram, the site isn’t enough to take care of all your social marketing needs. At best, it can have a significant follower base and complement your other social accounts. That dynamic may change in the future, but don’t put all your eggs in the Instagram basket yet.

It’s important to take advantage of all the social platforms to give your brand as much visibility as possible. There are plenty of positive aspects of Instagram that make it an attractive platform for any business.

To talk more about social marketing, or anything else, please contact us. Thanks.

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