Online Marketing

Whitepaper: Online Marketing Trends for 2015 and Beyond

In the world of online marketing, the only constant is change. In 2015, marketers will have access to more technologies, tactics and advertising channels to choose from than ever before, and finding a focus amid the rapidly evolving digital world is perhaps the greatest challenge of all that companies have to face. Today’s marketers certainly have a lot to think about, considering fast-changing consumer behaviors and evolving business models.

This whitepaper takes a look at the ongoing and upcoming trends in the volatile world of Internet marketing, beginning the most significant challenges that companies face in today’s marketing climate. The subsequent sections discuss the most important marketing trends of 2015 and beyond, including the rise of content marketing, big data analytics, marketing automation, mobile marketing and conversion rate optimization among others.

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