Article Marketing Tips From Christopher Knight

We all know that article marketing is a VERY effective way of generating long term web traffic and backend sales to your website or even brick and mortar storefront.  However, many online marketers take a shotgun approach to article marketing by blasting their articles off to every article directory on the planet.

Scott Allen from About.com recently did an interview with Christopher Knight, the founder of EzineArticles.com.  EzineArticles.com is the Web’s largest community and content distribution system for articles by expert authors, with over 2 million monthly visitors.  In this short interview Chris laid out some solid tips on how you can make the most of your article marketing campaigns.

Top tips from EzineArticle.com’s Christopher Knight

Article Marketing
  • The article headline will determine 90% of how much traffic and viral distribution your article will receive. Be sure to optimize this with relevant keywords that your potential reader will be searching for.
  • Be sure to include at least two active URL’s in your resource box and make sure they include the full your-company-name.com format instead of an anchored text link – this will maximize your ability to get active links back from publishers who reprint your content.
  • 100 articles distributed to 5 sites or ezine publishers will normally produce far greater results than 5 articles sent to 100 sites.
  • Consistency is key. You market or advertise your business every month, right? So why not write articles and distribute them monthly also?

Be sure to read through the whole article marketing article HERE.

Stephen Ralph
Affiliate Programs
Free Internet Advertising

[tags]article marketing, online marketers, web traffic, backend sales, articles, christopher knight, scott allen, ezine publishers[/tags]

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