Most every blogger by now is using or has at least heard of MyBlogLog.com.  But…in case you’ve been living in a cave for the past year MyBlogLog is basically a viral social network that enables bloggers to effectively communicate and establish relationships with one another by putting some simple code on their blog. 

It’s really a good viral marketing concept and has taken a firm root within the blogging community.  However….aside from gainig a little more viral traffic to my blogs the most important benefit to using MyBlogLog for me is the stats section.

MyBlogLog tracks:

• Where Users Came From
• What Readers Viewed
• What Readers Clicked

As an Adsense publisher that last one is huge.  Ad tracking offers vital information. It takes the guess work out of how the world spends advertising dollars. 

This feature allows me to test where the best Adsense placement, style, size, etc. for my blogs by how many outgoing clicks they get.   NO MORE CHANNELS OR WADING THROUGH BORING SERVER LOGS.  =)

And NO, using MyBlogLog with Adsense WILL NOT get your Adsense Account banned.  There seems to be an unhealthy fear of this in the blog-o-sphere.  Please READ THIS.

OK back to the info…..

Furthermore, you can filter this statisitc by looking at everything clicked, ads clicked or content clicked.  Here’s a quick snapshot of the of one of my blogs which reveals to me which ads are being clicked most:

You can upgrade your account(s) to Pro status which will give you real time stats tracking for either $3.00 per month or $25.00 per year.  Unfortunately though you’ll have to pay that fee for every blog you wnat to track in real time.  That’s not very cost effective if you run dozens of blogs though. 

There are a few cheap Adsense tracking scripts out there on the web like AdSpyTracker but if you’re running a blog I recommend just joining MyBlogLog for quick and easy Adsense tracking.

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[tags]mybloglog, adsense, adsense tracking, social network, blogger, blog, blogging[/tags] 

Well…here’s something VERY interesting.  If you haven’t checked you email yet Google just sent this out today:

"We’re excited to announce that we’re in the early stages of testing AdSense for Newspapers with a select group of newspaper publishers. AdSense for Newspapers gives newspaper publishers a new source of advertising revenue by connecting them with AdWords advertisers who want to place display ads in major papers across the U.S. If you happen to be a newspaper publisher interested in participating in future tests, please check out AdSense for Newspapers and submit your contact information."

I like this.  Why?  Because think about how convenient it will be now to launch your campaigns offline.  No more tracking down the best papers, dealing with editors, making submision deadlines and all that jazz.  I think this push will inject a HUGE revenue stream into the newspaper industry from online advertisers who never really promoted offline.

Although the paper industry has seen a steady decline in readership the past 5 years it will never go away.  How many times do you look in the classifieds with no intention of buying a thing?  Yep, me too!

[tags]offline marketing,newspaper,adsense,newspaper publishers, adsense for newspapers[/tags]

Google is apparently doing some more Adsense testing.  Here’s some variations of their "Ads by Google" that are popping up across my sites:

What do you think?  I think they look much better than "Ads by Goooooogle"

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