Whether you are introducing a new web site to an already saturated market or considering revamping an existing site, you should research the benefits of both search engine optimization (SEO) and search engine optimization services.  SEO is a free way to maneuver traffic to a web site by harnessing the power of web searches.  Search engine optimization is a popular, dependable and successful strategy for increasing web site traffic, and in today’s ever-changing online environment, SEO has never been more necessary.

SEO is considered by search engines, like Google, MSN and Yahoo, to be an organizational tool that helps them categorize web sites and topics for fast perusal.  As a system of categorization, SEO allows the search engine faster and more thorough facilitation of search requests.  The search engines organize their data by keywords and respond to a search request by combing their database for the term used in the request (also known as an, SEO keyword).  Basically, the search engine crawls through its database looking for a matching keyword to the SEO keyword that was typed into the search engine’s search box.  Once it finds all the web sites with this term, the search engine lists them on the results page.  Pages with the search term in them most often appear toward the top of the results.

Capitalizing on this method of storing data, copywriters and webmasters have begun using SEO as a marketing technique when they create text for a web site.  SEO copywriting requires a copywriter to heavily load the text of a web site with the SEO keywords that are most often used in searches for subject matter within the scope of the web site.  A web site with text heavy in SEO keywords is easier for a search engine to find and therefore ends up being one of the first sites suggested to the searcher.  With SEO in place, a web site stands a better chance of being successful and profitable.

In order to write effective SEO text, a copywriter must first research popular terms, phrases and words that have been used to search for topics on various search engines.  The more narrow the scope of the content in the text they are writing, the easier this is to do.  Using tools like Google Adwords lets a copywriter search for statistics on terms and phrases, and determine what to use in the text.  Once a web site copywriter has found the most popular SEO keywords for the subject of a web site, they make sure to put it all through copy they write.

The skillful use of SEO keywords can significantly increase the traffic to a web site. When a web site appears at the beginning of a search results list, the site gains instant credibility.  The viewer of the site does not feel manipulated, cajoled, or guilted into viewing the web site.  Instead, the viewer feels that the site may actually contain what they are looking for and are optimistic in viewing it.  This is where search engine optimization services come in.  While it sounds easy enough to pack a bunch of specific words and terms into the text of a web site, it is actually a delicate procedure.  The ability to add SEO keywords into verbiage in a natural way is a skill learned after much research and practice.  Many marketing firms offer search engine optimization services.  SEO service providers are trained professionals that specialize in the study and execution of search engine optimization.

There are many ways to approach web site advertising and promotion.  A majority of the methods currently available for web site promotion are expensive and have very limited success.  Small businesses, charities and new ventures are not necessarily in the position to spend large sums of money on banner ads that have very little success.  Free promotion is highly desired and in short supply.  One type of free promotion is created when a web site contains viral content.

Viral content is content that is funny, moving, or so interesting it compels viewers to email it to friends and coworkers.  Much like a virus, viral content continues to get passed on and spreads until most people have heard of it or viewed it.  Content that is interesting enough to be viral can be produced, but it is a long shot and should not be relied on as a real marketing plan.

Search engine optimization is free, and search engine optimization services are affordable. There are few other free and effective methods to get the word out about your web site.