From the category archives:

Search Engine Optimization

StomperNet Launches At $797.00 Per Month

by Top Affiliate on October 3, 2006

Well, StomperNet was launched today at 12 noon EST to the masses. During the prelaunch of this system the two Internet Marketing professionals behind StomperNet, Andy Jenkins and Brad Fallon, added over 33,099 people to their priority waiting list and had over 420,090 people watch their viral videos. Pretty impressive numbers by anyones standards.

These two guys have been around for a while and really do know their stuff backwards and forwards. They also practice what they preach and are not regurgitating information you already know.

So what are their credentials?

Brad Fallon is the guy behind My Wedding Favors, which became a multi-million dollar business it’s very first year online. Andy Jenkins, is the mastermind behind the wildly successful and popular Yahoo! Store Profits system.

Their StomperNet system will pretty much show you EXACTLY how to run every aspect of your business online. It’s the same exact practices and marketing techniques they use to net over $19,000,000+ each and every year online.

So what’s the cost to learn how to undoubtedly become successful online?……..$797.00…….per month.

Now from a business perspective that’s honestly not an astronomical amount to skyrocket your business and rank in the top positions of the search engines in any market you target. However, this price really only targets entrepreneurs who:

A. Already have an established business that earns them a decent monthly income
B. Are coming into online marketing from a higher socio-economic strata

Less than 1000 entrepreneurs will be allowed to join the StomperNet system, which does come with a 100% money back gurantee. I am interested to see how fast they sell out though at $797.00 per month.

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Google Latent Semantic Indexing & Natural Search

by Top Affiliate on September 26, 2006

LSI or Latent Semantic Indexing will possibly be the most powerful breakthrough in keyword research in the last ten years.

Latent Semantic Indexing (LSI) is based off of the vector space model of document classification…"Wow…that sounds incredibly exciting Stephen…NOT!"

But it is! Let me explain how powerful this is for you to rank higher in the search engines (particulary Google) for natural search. Trust me, you’re going to hear a lot about this soon even though it is NOT a new concept.

Search engines nowadays are EXTREMELY intelligent. There is no denying that and Google, in particular, seems to always be one step ahead of all the others.

In the past search engines would look solely for the presence and frequency of keywords on a webpage to determine relevancy. However, since this method often results in poor results Google adopted Latent Sematic Indexing.

Latent Semantic Indexing (LSI) is a novel, patented information retrieval method developed at Telcordia Technologies, Inc. By using statistical algorithms, LSI can retrieve relevant documents even when they do not share any words with a query. LSI uses these statistically derived "concepts" to improve search performance by up to 30%. - Telcordia Technologies, Inc.

A short time ago Google updated its crawler-program to accommodate LSI and has moved towards a more relevant rating list. You may remember many marketers complaining about how their site literally fell off the planet a while back. This was predominantly due to Latent Semantic Indexing.

Latent Sematic Indexing is a process within Googles complex ranking algorithm which enables it to understand keywords in the context of the words on your entire webpage. An example of this would be the direct word association between IBM and ThinkPad. Catch my drift?

If you’re curious to what some of the most popular LSI keywords are to use on your website are simply go to www.wordtracker.com. Register for a free trial and input your websites main keyword. Once wordtracker finishes scanning the web it will return a listing of keywords related to your main keyword located in the left side columm.

If you’ve used this service before you have more than likely seen these keywords. USE THEM THROUGHOUT YOUR WEBSITE INTERMINGLED WITH YOUR MAIN KEYWORD. These keywords are directly associated with your websites main focus and will help you climb in natural search engine listings.

With the progression PPC advertising has seen over the past 5 years or so many marketers have put natural search engine marketing on the backburner. The main benefit of PPC is that with the proper research and testing it is predictable, controllable, and easy to understand. However, natural search engine listings is and always will be the undisputed champ in delivering targeted traffic to your website.

For more information on LSI and Natural Search you may want to review the following resources at:

Technical Description: http://en.wikipedia.org/wiki/Latent_semantic_analysis
Marketing Description: http://www.seobook.com/archives/000657.shtml (This is really all you need to know)

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Top Affiliate Updated Social Bookmarking

by Top Affiliate on September 23, 2006

I updated my social bookmarking links in the main affiliate directory on listing detail pages and news items; as well as the article directory at the bottom of article posts. The new social bookmarking tags look like this: