Viral Marketing and Viral Videos
Viral marketing has been around for quite some time but only in the last few years has it fully been recognized as a serious marketing medium. Viral marketing campaigns such as viral videos and viral games are relatively cheap to produce and produce. However, the right viral marketing campaign can potentially reach millions of potential prospects as they are passed along.
Viral marketing campaigns are really only designed to do one thing. GET PEOPLE TALKING. If you’re like me you get these videos or games from your family, friends, co-workers, etc. all the time. Since they’re being sent to you by someone you know you are already receptive to viewing/playing them and passing them on to your sphere of influence. It is this reason alone that make s viral marketing the most unobtrusive form of advertising on the NET today.
Successful viral marketing campaigns make a strong connection with their target audience while sutly integrating the brand into the content. Advertisers make this connection by developing viral marketing campaigns that may be risqué, controversial or shocking to arouse interest. And with the rise of popular seeding (how you launch your viral campaign) sites such as YouTube.com, KontraBand.com and MetCafe.com, to name a few, getting your viral marketing campaign circulated to the masses takes mere days or weeks.
Here’s a great example of a viral video I came across while doing some research for my own viral marketing site http://www.EMTactics.com, which is still under development:
Most businesses already have a marketing budget or should. However, how much if any has gone towards launching your first viral marketing campaign? Give it a try, the public demands it =)