An affiliate blog covering affiliate marketing news, article marketing, blogging, Google Adsense, search engine marketing (SEM), search engine optimization (SEO), social marketing, web technology and viral marketing.

A buy.at sponsored E-consultancy report indicates affiliate marketing is the most cost effective channel for driving customer acquisition.  The report identified:

• 95% of brands say affiliate marketing is ‘very cost-effective’ or ‘quite cost effective’
• An average of 18 per cent of the online marketing budget is spent in the channel
• Travel companies using affiliate marketing most effectively

The affiliate marketing report is jam packed with some very helpful marketing numbers and figures.  Take a quick minute and check out  the E-consultancy snippet for more information at:

http://www.e-consultancy.com/news-blog/364296/affiliate-marketing-delivers-the-most-cost–effective-customer-acquisition.html.

The full results of the research will be released at ad:tech where buy.at will have copies of the sample report at stand number 471.

The research report is also available to E-consultancy subscribers, or on a pay-per-view basis, at:

http://www.e-consultancy.com/publications/affiliate-marketing-merchants-report-2007/

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I’ve been a big fan of SEO elite for quite some time now and use it almost exclusively across my network of sites for search engine optimization.  However, I’m very interested in trying out SEO Spyglass 2.

SEO Spyglass 2, much like SEO Elite, allows you to analyze your competitors success by seeing who links to them, how they’re doing it and most importantly how those links are affecting the search engine rankings.  It also allows you to identify competitors from a keyword research too.

Price?  A meager $87.00.  Compare that to SEO Elites pricetag of $167.00 and it looks like a pretty good deal to me.  It becomes an even better deal when you take into consideration SEO Spyglass 2 also enables you to:

• Receive And Organize Emails From Your Link Partners
• Generate Link Pages That Are Fully Customizable
• Display The Status Of A Link Partner And Manage Statuses
• Update Multiple Link Partners’ Properties At Once
• View Websites And Generated Links Pages With A Built-In Browser
• Find And Autocomple Link Submission Forms (LinkMachine.net, LinksManager.com, AutoLinksPro.com, LinkMetro.com, etc)
• Customize Your Workspace
• Make Your Links Page Available Online via FTP

Ohh yeah, did I mention there is a FREE version of SEO Spyglass 2 as well?!  I’ll be testing SEO SpyGlass 2 out in the immediate future and will post my feedback on its performance.

In addition, be on the lookout for another slick little tool that looks like it will rock the online marketing community on 25 Jul 07.  You can find out more about this SECRET WEAPON on Heather Paulsons blog.  VERY COOL STUFF HERE FOLKS for all of you die hard PPC marketers.

Take care and God Bless!

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