Top Affiliate Marketing Blog » marketing experiments http://www.top-affiliate.com/blog An affiliate blog covering affiliate marketing news, article marketing, blogging, Google Adsense, SEM, SEO, social marketing, web technology and viral marketing. Sun, 19 Jun 2011 19:52:26 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 Viral Marketing vs PPC Campaigns http://www.top-affiliate.com/blog/2006/12/viral-marketing-vs-ppc-campaigns/ http://www.top-affiliate.com/blog/2006/12/viral-marketing-vs-ppc-campaigns/#comments Fri, 29 Dec 2006 07:38:45 +0000 Top Affiliate http://www.top-affiliate.com/blog/2006/12/28/viral-marketing-vs-ppc-campaigns/

I read an EXCELLENT post tonight on an experimental project on Marketing Experiments.  The focus of their project was “Can Viral Video Clips Drive Targted Traffic”

From the recent explosion of YouTube and Google Videos as of late I was pretty sure I knew the answer.  However, the bottom line dollars and sense outcome of their ongoing experiment was a real eye opener to the efficiency of viral video marketing.

They seeded a total of 28 videos on the web for their experiment.  Here are their results in comparison to what it would have cost them to acquire prospects via PPC advertising:
”
Marketing Experiments

Using Video Clips to drive traffic and acquire subscribers
August Sept 60 Day Total
Views of videos 88,589 235,601 324,190
Clicks through to site 732 3,430 4,162
Clickthrough rate 0.88% 1.46% 1.28%
Conversion to subscribers - - 1.49%

Check boxWhat you need to understand: Although the video clips had no promotional message or content, 1.49% of viewers went on to become newsletter subscribers. In Just 60 Days, our videos were viewed over 324,000 times at no cost to us.

KEY POINT: With no additional work or money spent, we are projected to generate 382,444 views for October, which is more than we generated in the previous 2 months combined.

:: To create a context for these video clip results, we built a comparison chart to see how much it would cost to achieve the same results using Pay Per Click advertising.

These figures are based on the same number of views, the same clickthrough rates and the same conversion to subscribers. With regard to cost per click, we assumed a mid-range price of 30 cents.

Hypothetical Comparison of Video to PPC Traffic
Video 60 Day Total PPC Hypothetical
Views of Videos (Impressions) 324,190 324,190
Clicks through to site 4,162 4,162
Estimated Cost per Visitor NA $0.30
Clickthrough Rate 1.28% 1.28%
Conversion to Subscribers 1.49% 1.49%
Advertising Cost $0 $1,248.60
Cost per Subscriber $0 $20.14

Check boxWhat you need to understand: Had we used Pay Per Click advertising to acquire the same number of new subscribers, based on a cost-per-click of 30 cents, it would have cost us over $20 per subscriber.”  READ MORE===>

Clearly viral marketing is an excellent alternative to costly PPC advertising to drive targted traffic to your website.

As we enter into 2007 I highly recommend you consider setting a budget towards your own viral marketing campaigns.  One well seeded viral video marketing campaign can bring a long term harvest for your business.

Stephen Ralph

]]> http://www.top-affiliate.com/blog/2006/12/viral-marketing-vs-ppc-campaigns/feed/ 1