I’ve been a big fan of SEO elite for quite some time now and use it almost exclusively across my network of sites for search engine optimization.  However, I’m very interested in trying out SEO Spyglass 2.

SEO Spyglass 2, much like SEO Elite, allows you to analyze your competitors success by seeing who links to them, how they’re doing it and most importantly how those links are affecting the search engine rankings.  It also allows you to identify competitors from a keyword research too.

Price?  A meager $87.00.  Compare that to SEO Elites pricetag of $167.00 and it looks like a pretty good deal to me.  It becomes an even better deal when you take into consideration SEO Spyglass 2 also enables you to:

• Receive And Organize Emails From Your Link Partners
• Generate Link Pages That Are Fully Customizable
• Display The Status Of A Link Partner And Manage Statuses
• Update Multiple Link Partners’ Properties At Once
• View Websites And Generated Links Pages With A Built-In Browser
• Find And Autocomple Link Submission Forms (LinkMachine.net, LinksManager.com, AutoLinksPro.com, LinkMetro.com, etc)
• Customize Your Workspace
• Make Your Links Page Available Online via FTP

Ohh yeah, did I mention there is a FREE version of SEO Spyglass 2 as well?!  I’ll be testing SEO SpyGlass 2 out in the immediate future and will post my feedback on its performance.

In addition, be on the lookout for another slick little tool that looks like it will rock the online marketing community on 25 Jul 07.  You can find out more about this SECRET WEAPON on Heather Paulsons blog.  VERY COOL STUFF HERE FOLKS for all of you die hard PPC marketers.

Take care and God Bless!

http://www.Top-Affiliate.com
http://www.FreeAdvertisingBlog.com

I read an EXCELLENT post tonight on an experimental project on Marketing Experiments.  The focus of their project was “Can Viral Video Clips Drive Targted Traffic”

From the recent explosion of YouTube and Google Videos as of late I was pretty sure I knew the answer.  However, the bottom line dollars and sense outcome of their ongoing experiment was a real eye opener to the efficiency of viral video marketing.

They seeded a total of 28 videos on the web for their experiment.  Here are their results in comparison to what it would have cost them to acquire prospects via PPC advertising:
”

What you need to understand: Although the video clips had no promotional message or content, 1.49% of viewers went on to become newsletter subscribers. In Just 60 Days, our videos were viewed over 324,000 times at no cost to us.

KEY POINT: With no additional work or money spent, we are projected to generate 382,444 views for October, which is more than we generated in the previous 2 months combined.

:: To create a context for these video clip results, we built a comparison chart to see how much it would cost to achieve the same results using Pay Per Click advertising.

These figures are based on the same number of views, the same clickthrough rates and the same conversion to subscribers. With regard to cost per click, we assumed a mid-range price of 30 cents.