Always on the lookout for new marketing tools and services I found a pretty slick tool that allows me to publish my blog posts and static web pages to all the major social networking sites.  It’s called OnlyWire (maybe you’ve heard of it) and I’ve been successfully using it for about a month now.

OnlyWire syndicates your content and articles to the web’s top social networking sites with a single button click.  OnlyWire makes it EXTREMELY easy to get your message out to the broadest possible audience in the shortest amount of time while improving readership, backlinks, search engine index speed and web-traffic.

Currently, the OnlyWire API is compatible with the following social networking sites:

ask bebo bibsonomy blinklist bookmarksync connotea delicious digg diigo facebook bluedot googlebookmarks jumptags linkatopia misterwong

mixx multiply myspace newsvine plaxo propeller reddit simpy slashdot spurl stumbleupon technorati tumblr twitter yahoobookmarks

Here's an example of the one click publishing provided by OnlyWire. Please click on the image for better resolution.

So how does this benefit you?

Obviously you’ll want to use this on your own websites but it also helps your listings on Top Affiliate.  When OnlyWire users visit your affiliate program page on the directory they’ll have the option to instantly publish your page across their selected social networking sites.  More exposure always means more traffic.

Click on image for better resolution.

The OnlyWire button is found at the bottom right of all Top Affiliate directory pages.  One click publishing!

Is OnlyWire just another social bookmarking application?

Well….yes but the problem with many conventional social bookmarking applications is the time it takes to manually publish web pages to each social network.  They can only do one at a time.  Who wants to sit there and manually bookmark web content across 20 different social networks?  Not me! This means a good portion of web pages out there are never bookmarked, it’s just too much trouble.

So how much of a hassle is it to set up?

Registering for OnlyWire and setting up an account takes a little over an hour if you’re not a member of all the social networking sites.  Registering can be a hassle with some social networking sites but it’s worth your time.

So how much does it cost?

OnlyWire offers FREE and paid services.  If you select the free service you’ll have to:

“agree to add the OnlyWire “Bookmark & Share Button” on your website or blog within 24 hours or your bookmarking ability will be temporarily disabled.  The Button will immediately drive traffic to your website by providing your users the ability to simultaneously bookmark your content across multiple bookmarking sites. The Button also allows your users to share your pages via email with their friends and collegues.” – Onlywire

I purchased a year up front to use their automated content distribution for $24.99 but you can also pay a monthly fee of $2.99.  My time is worth a little more than $24.99 or $0.07/day if you want to do the math!

Only a few months ago we were all promoting this widget like crazy to our fellow bloggers hoping to get tons of referral bloggers before our competition gobbled them up.  Today, the pulse of BlogRush is faint at best these on the NET.  With exceptionally low CTR’s of the social marketing widget reported by high traffic blogs such as problogger.com, doshdosh.com, etc. and general negative feedback from the marketing community this may be the death of BlogRush as we know it.

You’ll notice I’ve also removed the BlogRush widget from my page.  During the 1.5 months I had it posted, it produced less than a .01 CTR.  You don’t have to be a mathematician to know that blows. 

I placed the widget about halfway down my blog just below the fold…probably like 99% of the rest of BlogRusher’s because revenue ads will always trump widgets.  In this location your CTR will be pretty darn low already and your blog posts, when shown on other relevant blogs, will be competing with five (5) other blog posts thereby reducing your CTR by another 20%.Â

Sorry, but if you’ve placed the widget at the top of your blog you’re really just bleeding traffic and revenue.

We’d all like a fancy shmancy widget to magically bring us loads of laser targeted, high quality traffic but in “the real world” widgets are more form/fun then function.  BlogRush, SmartLinks and even MyBlogLog widgets are nothing more than ads that do not benefit the blogger.