Viral marketing can make magic for any type of web site, business, or product. It has the potential to be a huge source for sales leads, targeted traffic, and on-way links. Surprisingly, tons of marketers are not taking the full benefits of this viral factor within their marketing efforts.
Most marketers deem viral marketing a myth, or an Internet folly that works once in a blue moon when an amazing product or web site turns up.
Realistically, viral marketing techniques can be applied to any type of web site, either big or small. These techniques can be used by anybody who is willing to put in the time put in use a few simple steps. Viral marketing that is done right can have amazing benefits, such as:
-build your brand or name recognition
-enhance your one way link popularity
-boost targeted traffic to your site
-automate your marketing attempts
Here are a few straightforward viral marketing techniques that you can try out on your web site, business, or product:
1. Spread the Word
Everyone has seen what word of mouth can do for all types of products. It is amazing what happens when people talk about a great gadget or movie and out of no where everybody knows all about it. It is in our human nature to tell everybody we know about any kind of amazing product we have found or bought. So, why not go ahead and take advantage of it?
Placing a straightforward “Tell a Friend†form on your web site is an easy way for your visitors to spread the word about your web site. Many internet marketers do not take advantage of this type of form. You can do the same thing to all of your newsletters, services, product, or any other aspect of your web site… at the end of all copies just add a few sentences asking nicely for your visitors to refer their friends if they found your service, site, or product helpful or useful.
2. Brand Your Site
It is very important to have some sort of logo on your product or web site. Branding all of your stuff is dire for people to take notice and become interested. Having a captivating brand name can be thought as a very “viral technique†within itself; so try to think of something that catches attention and has an original ring to it.
Branding gives people a clear picture of your product or site. People distinguish brands, so include your logo or brand on everything that is being produced from your business.
3. Ebooks
Knowledgeable marketers have sprung onto this new creation very quickly; they recognize the “viral†power that eBooks have to a business.
Ebooks are simply electronic documents that anyone can download from any type of web site and can be circulated around the web. Webmasters or marketers can also re-brand eBooks with their very own links. Ebooks that have high quality information get passed around the web extremely quickly and are amazing viral tools.
Anybody can go ahead and write their own eBook on the topic of their web site. For someone that is not writer savvy they can get permission to exploit a collection of articles that have already been written from the multiple article directories around the web. Two very popular article directories are: www.ezinearticles.com and www.goarticles.com. Software for eBook compiling is pretty cheap and you can usually find it for free on the internet.
4. Viral Marketing Software
Many effortless software applications and products can be extremely viral and are often handed around or downloaded via the internet by thousands every day. These products are always something that most user’s desire: organizers, ecalenders, link checking software, personal planners, and so on. Most are simple desktop goods that stay on the user’s computer desktop, which happens to b e the most important location in the marketing stadium.
The preeminent examples of viral marketing software always have the business’s logo, contact email, and sales message…. All include live links to each of the above…. Which happens to be conveniently displayed somewhere within the product. Software programs such as these can be extremely useful viral promotional devices that can expand quickly throughout the web.
5. RSS
RSS is the newest addition to viral marketing techniques. RSS stands for “Really Simple Syndication†and it is an awesome viral marketing tool. RSS was originally used by many news crews to syndicate all of their news stories. It is also connected to Blogs since the use an RSS feed to hand out their content. RSS feeds that have a high quality are selected and put on display by a variety of different sites all over the internet.
If you have yet to gear up for RSS you should get started. You can simply use a site such as blogger.com (possessed by Google) which will provide you with a basic blog and RSS feed, so you can extend your product and/or message to targeted parties.
6. Video Seeding
Create videos utilizing popular video generation software such as Camtasia Studio. Camtasa enables you to produce killer screen recording videos how to videos, product reviews, etc. With an informative video posted (called seeding) to a popular video web site such as YouTube, MetCafe etc you can watch your traffic explode.
These are just a few viral marketing techniques out there that can help you increase your presence on the web, boost your traffic, and amplify your links. When used properly, these techniques will jump start your web site and spread it all over the internet and around the world.
