Platform-A, http://www.platform-a.com, AOL’s digital advertising division, recently announced the launch of an affiliate marketing solution that links the buy.at affiliate network to the widget-based marketing tools of wildly popular Goowy Media, Inc.

If you’ve been living under a rock for the past few years…Goowy Media, Inc. develops innovative online products and services that provide simple, intuitive tools for managing your digital life and expressing yourself on the web.  Their most popular products are yourminus.com and goowy webtop

This progressive move by AOL enables web publishers, like you and me, to generate additional revenue from a combination of affiliate, widget and viral marketing.  It will be exciting to see how Platform-A advertisers integrate/syndicate this new capability into their customized widgets for your blog, website, and even your desktop!  Very cool stuff indeed.

For more than a little while now I haven’t had too many good things to say about these blasted Widgets!  They seemed to just take up real advertising space and bleed my hard-earned web traffic.  However, I will gladly test these viral advertiser generated widgets out on my network of blogs/sites so my visitors and customers can snatch them up and redistribute them to the far corners of the Web.  Just think about the applications…MySpace, FaceBook, etc.

Lynda Clarizio, President of Platform-A states, “This solution combines the best of affiliate and widget advertising in a solution that benefits publishers and advertisers alike.  Publisher revenue potential, brand exposure for the advertiser, and potential conversions grow virally each time the widget is downloaded by a consumer.”

I agree Lynda!  Now this is what we collectively mean by the moniker Web 2.0 people!

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