Some indicators of email marketing may signal disengagement from subscribers. But before scrapping the entire email marketing program, businesses should consider how these specific indicators apply to them. Email Marketing Indicators Certain indicators will have a different significance depending on the industry a business is in. The most obvious indicator of email marketing is the opening rate of emails. In some industries, the opening rate will be relatively higher than it is in others. A recent Econsultancy article explains this idea and why it's important in email marketing. According to the article, a poor opening rate may not necessarily be bad and those emails may actually have an ...
